MAYFLY RISING

Elevating women’s voices in fishing

Our purpose

Mayfly Rising is a space for honest conversations, shared experiences, and thoughtful discussions about the realities that women anglers face.

From access and safety to systemic challenges, our goal is simple—bring women together to strengthen our community and shape the future of fishing.

Latest Episode

Made This Way: Founders Story

A Founder Story About Fishing, Purpose, and Community

“Made This Way” shares the founder story behind Miss Mayfly Wading Gear and Mayfly Rising through a deeply personal conversation about healing, purpose, women in fishing, and the journey that led Kimberly Ranalla to create spaces where women anglers feel seen, valued, and supported.

This episode is about more than gear. It explores belonging, representation, resilience, and the mission behind building a stronger, more inclusive future for women across all styles of fishing.

Reel Talk

The conversations shaping our community

Community & Connection

Bringing women together through shared experiences to build unity and understanding across the sport.


Industry & Impact

Examining how women participate in the sport and how that shapes industry awareness and investment.

Skill & Education

Insights and conversations with leading professionals that support learning, confidence, and independence on the water.


Access & Safety

Exploring the challenges women face and the role of safety, community and inclusion.

“When women unite, we move from being a fragmented audience to a measurable, valuable force - one the industry cannot overlook.”. 

— Kimberly Ranalla, Founder

Support the Mission

Mayfly Rising is a free community resource created to support conversation, shared experiences, and long-term participation in women’s fishing.

If you’re enjoying the podcast and believe in what we’re building, we invite you to contribute.

Your contribution* helps us sustain this work and grow our reach.

3% Cover the Fee

Contributions are voluntary and not tax-deductible. Mayfly Rising operates under Mayfly Sales LLC, a privately woman-owned for-profit company.

Thank You

We Want to Hear From You!

Stories & Insights

Made This Way: Founder’s Story

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Mayfly Rising Blog Post Cover, "Good Things Happen When You Try."

Building Confidence on the water

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Boot Tying- Tips for Stability

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Mayfly Rising: Imagine, Episode 2 Cover

Imagine Episode 2 Notes

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Meet our Host

Kim Ranalla

Kim is the founder of Mayfly Rising LLC and host of the Mayfly Rising Podcast. With over a decade of experience navigating the fishing and outdoor industry, she has developed a clear understanding of the challenges women face—particularly around access, safety, and long-term participation. Her firsthand experience revealed critical gaps that often go unrecognized, both within the industry and within the women’s fishing community itself.

Driven by a problem-solving mindset, Kim created Mayfly Rising to bring awareness to these issues and start more honest, productive conversations. Her work is focused on identifying real challenges and pushing toward meaningful, lasting change for women in fishing.

Miss Mayfly Women's Waders

Our Founding Sponsor

Miss Mayfly Logo

WOMAN OWNED & WOMAN CENTERED

Empowering anglers of all shapes and sizes, we provide fit-focused fishing and wading gear designed to achieve unmatched performance in the outdoors.

"At Miss Mayfly, we strive to provide the best in fit, comfort and stability while ensuring the ultimate strength and durability of our products. Driven by a passion for inclusivity, Miss Mayfly has made significant strides in making fly fishing more accessible to all. Yet, this is just the beginning of our journey. With an unwavering commitment to our mission, we aspire to continue breaking barriers, fostering inclusivity, and transforming the future of fly fishing."

Join the community.

Support the mission.

Start listening.